Adventure Travel – What is It, Why is it a Growing Tourism Sector and How Can You Take Part?

Despite much negative talk about what seems to be a now overused word, ‘recession’, the adventure travel and luxury travel sectors are fast growing segments of the travel market. Regardless of this I think many travel agents are still unsure how to approach this growing market. The term ‘adventure holiday’ cries out for a personal service. After all my perfect adventure might be your hell! The concept of personal service is further complicated since many potential travellers often don’t really know what they want out of an adventure travel experience. The solution? Know what adventure travel really is, search out what you want to do and dare I say it – ‘be your own travel agent’!

So, what exactly is adventure travel?

There is still a preconceived idea that adventure holidays are solely about high impact active experiences such as battling white water rapids, rock climbing or abseiling down a cliff face. This may be true to a point but adventure travel goes much deeper than this and can encompass a huge range of options with a cultural, wildlife and more easy going flavour.

Adventure travels involve exploration or travel to remote and more exotic destinations as opposed to an experience exclusively for the adrenaline junkie. If you intentionally step outside the box and choose to go further afield, deliberately looking for new experiences in otherwise unfamiliar off-the-beaten track territories then adventure travel is in your heart.

Many would wrongly associate adventure travels with ‘roughing it’ when in reality it can be about distinctive accommodation and surroundings that reflect the locality and culture, something that is comfortable and character driven as opposed to opulent style and luxury.

Adventure travel can offer rest and relaxation, stimulation and variety, inspiration and well earned treats as well as high quality and safe expedition environments for family trips.

So why is the adventure travel market expanding?

Escapism is a key factor! More and more people who are dissatisfied with their current situation and negatively affected by the economic downturn are looking for travel experiences that will inspire and invigorate them. Adventure travel is certainly personally rewarding and time spent in nature is a remedy for dissatisfaction, frustration and boredom.
Another reason also linked to the economic climate is that adventure travel can now combine with activities and voluntary work in local community projects. This, together with the group one often travels with on an adventure travel experience can provide an opportunity to develop social experiences, new skills and knowledge which can relate to an individual’s career often providing travellers with a competitive edge on their return.
And so to the final question – if travel agents are failing to provide the kind of personal service required for such an experience then how should you go about an adventure travel experience?
The first thing you could do is practise. Allow yourself to go out and get lost! You’ll be surprised what you’ll find out there when you don’t plan anything.
You can subscribe to outdoor adventure magazines and subscriber based newsletters to get a feel of what is out there, how it all works and what would suit you.
The most effective tool you have is the web. There is so much information out there in cyber space on the big wide world and how you can explore it! The whole point of ‘adventure’ travel is to have an ‘adventure’ so you could take the bull by the horns and plan your own adventure holiday by using the growing number of information portals (like the Best of Zambia) that aim to give you everything you need to provide yourself with your own personal service.
Finally, if that thought is way too scary then there are a number of top quality adventure travel tour operators who can help you – and they are not your standard high street travel agents who usually only provide off the shelf, over done and commercialised experiences.
Sara Brown is instrumental in the running of the Best of Zambia site (http://www.thebestofzambia.com/), a website dedicated to putting Zambia on the map by creating a strong internet presence and successfully promoting Zambia and those operating in Zambia.

This site will help potential visitors to Zambia research this beautiful country, find the perfect holiday in Zambia, plan their trip and send out enquiries. As the site develops it will have useful links to the international development sector, commercial and investment opportunities and, local businesses and services. Our mission is to ensure the best

Planning Your Adventure Travel

It certainly would not be an exaggeration if it is said that it is difficult to find anyone who is not interested in traveling! There are many people who also find great pleasure in ‘adventure travel’ and take it as lightly as an evening walk. As the name itself indicates, adventure travel is a trip that provides an unusual and exciting experience to the traveler seeking adventures. There are a great many kind of experiences that fall under the category of adventure travel – cultural journeys, expeditions, wildlife adventures, and active adventures to name a few.

One who wishes to go on an adventure travel may certainly have a very clear picture of what kind of adventure he plans to take on. You can plan it on your own but it can take a lot of time and a lot more confusing than you can imagine. To make things easier and to make the travel comfortable, the best option would be to approach a good travel agent. The thrill and excitement that you would get on your trip will be numerous and the trip all the more enjoyable.

You can find several adventure travel agencies ready to serve but the wisdom lies in choosing a professional travel agent or company. Professional guidance helps the traveler obtain personal satisfaction.

There are several reasons which speak in favor of a good adventure travel agent or travel companies. A good agency is one which organizes everything perfectly for the traveler. They usually arrange for a tour leader who is well aware of the place, the customs of the people and any specific problems associated with the area, if any. There are many of us who will be traveling alone because we are unable to find a good companion. In such instances, seeking the help of a good agent will provide us with ready-made traveling companions. A good agency aims at the personal satisfaction of the travelers that come to them. Many travel agencies try to lure customers by offering discounts, but discounts sometimes mean cutting on the services offered. Cheap vacation packages would only rob you of comfort which is normally provided to the traveler. A good travel agent is always there for the traveler in case of a problem or if something unfortunate goes wrong.

Seeking the help of the adventure travel specialist saves a lot of time and money since they undertake the arrangements like transportation, early bookings on discounts in hotels and resorts, domestic and international travel. They also provide the required help with passport and visa applications. In short, they cater to all the needs of the traveler.

The professional background of the adventure travel agent enables the traveler to get an idea whether or not the agent is trained well and can make his trip a pleasant, thrilling, comfortable and exciting one. A professional agency has its personnel trained in business management and tourism or their personnel must pass a course with the Institute of the Certified Travel Agents.